The use of a temporary email filtering tool isn’t a great thing for digital communication as it negatively affects email deliverability. It increases spam and hard bounce rates which is bad for email marketers, skewed reporting and erodes the reputation of legitimate senders. In this article, we’ll take a look at why you should avoid using these tools and instead opt for a more comprehensive approach to email verification and validation.

What are disposable emails?

Also known as burner or temporary email services, these tools offer users a fully functional, transient inbox that can be used for specific purposes without having to reveal their real email address. Once the purpose has been served, the email account is automatically deleted, protecting user privacy and preventing their primary inbox from being clogged with unwanted emails.

Email fraudsters often use disposable email addresses to sign up for a service or subscription and to bypass security measures in order to hide their identity and evade detection. They often also rely on automation to generate and use new addresses in large scale, enabling them to avoid detection by standard email verification methods.

For this reason, businesses need to implement an email validation solution that can identify and flag these types of disposable email addresses before they reach their customers’ inboxes. SafetyMails’ Clearout email verification service is a robust and scalable solution, capable of filtering out fake, temporary and spam trap addresses at scale. Its API for forms offers a high level of spam detection, as well as granular breakdowns of bulk verification results. This enables developers and businesses to make data-driven decisions that improve their email marketing campaigns, increase lead quality and ensure consistent email deliverability.