Web Design Booth are a dime a dozen, but not many people seem to know how to use them. It’s understandable since Web design is art and not science; however, it’s still a medium of presentation, so some rules (or at least principles) do apply.

Among the most important website design tips is to not detract from the message or value of the website with elements that don’t complement it. This means avoiding overly complicated animations, content that’s too long, and “stocky” website images. With a typical human attention span at about eight seconds, you can’t afford to lose your audience’s interest with anything that distracts from the main point of your message.

Responsive Design 101: Ensuring Your Website Looks Great on Every Device

Another key tip is to make sure the text on a Web page is easy to read. Large fonts are best, but it’s also important to vary the size and weight of the text from headers, subheadings, and body text so that there’s a clear hierarchy of importance in each area. Also, remember that the Web is a very diverse platform, so it’s a good idea to test your website with a variety of readers to see how legible it is for everyone.

Finally, if you use graphics on your site, be sure they match and are consistent with the theme of the site and are appropriate for the content. Graphics can really help a website stand out, but only if they add to the visual message of the site and are not distracting from the main points being communicated.

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