B2b e commerce platforms allow companies to sell their products and services online. These solutions are becoming increasingly popular as more B2B customers make purchases online. However, choosing the right platform for your business can be a challenge. It is important to understand that not all ecommerce solutions are suitable for B2B transactions.
What is the best B2B eCommerce platform?
For example, Shopify offers a B2B ecommerce platform that converts your website into an effective marketplace. The platform offers extensive functionality and an ecommerce experience that makes selling a product easy. Similarly, NetSuite is a leading B2B ecommerce platform that enables enterprises to automate their operations, improve real-time visibility, and decrease IT costs. It also offers a single-stop solution with a built-in business intelligence and transparency.
In addition to allowing you to sell products online, e-commerce platforms can also help you improve your supply chain management. They provide valuable product data that can be used to enhance your marketing, sales, and customer experience. You can also create dashboards that monitor positive customer behaviors and tailor your marketing and sales efforts to those behaviors.
Omnibiz, a B2B e commerce platform in Lagos, is a great example of such a solution. The platform connects FMCG manufacturers and retailers to make it easier for retailers to get the products they need. It has received $3 million in funding and has expanded its services to 12 cities across Nigeria, with a recent Pan-African expansion into Ghana.