In the professional services industry, a digital strategy firm is a service provider that helps clients optimize their use of online technology. These services include providing strategic guidance on how to leverage emerging digital tools and platforms, as well as developing a plan for doing so that supports the client’s growth objectives. Digital strategy firms may be individual consultants or full-service consulting agencies.

A digital strategy firm should focus on transforming its activities and achieving new competitive advantages, rather than simply determining which technologies to invest in, as is the traditional approach to IT strategy. To accomplish this goal, a digital strategy should be based on an understanding of the impact of digital technology on a firm’s existing activities and processes. This understanding can be achieved through the analysis of a firm’s legacy technology, a digital technology strategy and its choice of search type, and leaders’ perceptions about emerging digital technology (Almirall and Casadesus-Masanell, 2010).

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An effective digital strategy requires the four key components of an audit, assessment, planning, and recommendations. An audit involves a comprehensive review of the external digital environment, including competitors’ strategies. This analysis reveals where digital trends can create opportunities for your firm’s growth and how you can stand out in the digital marketplace. The assessment process focuses on your target audience and their digital needs, wants, and behaviors. Using this information, you can craft a content strategy and implement digital marketing campaigns that align with your clients’ digital behavior.